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Project Review: Going Green with Paperless Statements – A Customer-Centric Approach to Fee Changes
Campaign Overview Pain Point: With upcoming fee increases for paper statements, the company aimed to preempt customer concerns by driving a large-scale transition to paperless statements. This approach…
4 min read
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Project Review: Triggered Consumer Education – Testing the Waters with Tailored Financial Content
Campaign Overview In a banking environment where product options and banking terminology can feel overwhelming it’s important to provide solutions that help consumers to make the best decisions…
4 min read
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Campaigns that Grab: Ponies in Cardigans
Well before OutHorse Your Email there was another equine-based travel campaign that made the rounds and achieved similar viral status – VisitScotland’s Shetland Ponies in Cardigans campaign, launched…
4 min read
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Project Review: Harnessing Customer Stories
In an era where authenticity and genuine customer experiences drive brand perception, the power of real customer stories to elevate brand engagement and achieve multiple strategic goals can…
4 min read
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Campaigns that Grab: OutHorse Your Email
Highlighting Great Campaigns As I continue to use this blog to document past projects, I thought I’d include some posts featuring various campaigns that I find particularly successful,…
4 min read
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Project Review: Employee Recognition and Marketing Beyond the Customer
The Pain Point During the peak of pandemic lockdown in 2020 the company I was at had to quickly pivot to remote work in order to ensure the…
4 min read
