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Project Review: Big Wins – Google Ads and Lead Nurturing – The Key to Conversion
Campaign Overview Pain Point: PosiGen Solar lacked a passive lead generation funnel through online ads, meaning potential customers who discovered the brand via search weren’t being effectively nurtured.…
4 min read
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Project Review: Saving Customers Big on Paperless Statements with a Green Message
Campaign Overview Pain Point: With upcoming fee increases for paper statements, the company aimed to preempt customer concerns by driving a large-scale transition to paperless statements. This approach…
4 min read
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Project Review: Triggered Consumer Education – Testing the Waters with Tailored Financial Content
Campaign Overview In a banking environment where product options and banking terminology can feel overwhelming it’s important to provide solutions that help consumers to make the best decisions…
4 min read
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Campaigns that Grab: Ponies in Cardigans
Well before OutHorse Your Email there was another equine-based travel campaign that made the rounds and achieved similar viral status – VisitScotland’s Shetland Ponies in Cardigans campaign, launched…
4 min read
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Project Review: Harnessing Customer Stories
In an era where authenticity and genuine customer experiences drive brand perception, the power of real customer stories to elevate brand engagement and achieve multiple strategic goals can…
4 min read
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Campaigns that Grab: OutHorse Your Email
Highlighting Great Campaigns As I continue to use this blog to document past projects, I thought I’d include some posts featuring various campaigns that I find particularly successful,…
4 min read
