Caitlin Fitzgerald | Marketing

Tag: Viral Marketing

  • Campaigns that Grab: Ponies in Cardigans

    Campaigns that Grab: Ponies in Cardigans

    —

    by

    Caitlin
    in ,

    Well before OutHorse Your Email there was another equine-based travel campaign that made the rounds and achieved similar viral status – VisitScotland’s Shetland Ponies in Cardigans campaign, launched in 2013 as part of their larger “Year of Natural Scotland” with the signature outfits provided by local cardigan maker Doreen Brown, captured the charm of Scotland…