Tag: Social Media Marketing
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Project Review: Harnessing Customer Stories
In an era where authenticity and genuine customer experiences drive brand perception, the power of real customer stories to elevate brand engagement and achieve multiple strategic goals can not be stressed enough. To that end the customer feature became a valuable storytelling tool that not only showcased the transformative benefits of solar energy but also…
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Project Review: Employee Recognition and Marketing Beyond the Customer
The Pain Point During the peak of pandemic lockdown in 2020 the company I was at had to quickly pivot to remote work in order to ensure the safety of all employees. We also had to stand up remote sales appointment immediately, as all of our current appointments to talk to potential customers about solar…