Tag: Marketing
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Project Review: Triggered Consumer Education – Testing the Waters with Tailored Financial Content
Campaign Overview In a banking environment where product options and banking terminology can feel overwhelming it’s important to provide solutions that help consumers to make the best decisions for their financial situations. By empowering them to through tailored educational recommendations you can build confidence, gain trust, and further establish your bank as a subject matter…
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Campaigns that Grab: Ponies in Cardigans
Well before OutHorse Your Email there was another equine-based travel campaign that made the rounds and achieved similar viral status – VisitScotland’s Shetland Ponies in Cardigans campaign, launched in 2013 as part of their larger “Year of Natural Scotland” with the signature outfits provided by local cardigan maker Doreen Brown, captured the charm of Scotland…
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Project Review: Harnessing Customer Stories
In an era where authenticity and genuine customer experiences drive brand perception, the power of real customer stories to elevate brand engagement and achieve multiple strategic goals can not be stressed enough. To that end the customer feature became a valuable storytelling tool that not only showcased the transformative benefits of solar energy but also…
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Campaigns that Grab: OutHorse Your Email
Highlighting Great Campaigns As I continue to use this blog to document past projects, I thought I’d include some posts featuring various campaigns that I find particularly successful, unique, or fun. The goal in highlighting these campaigns is to compile some standout examples that address specific needs and do so in noteworthy ways. To kick…
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Project Review: Enhancing Sales through Appointment Reminders
In today’s fast-paced business world, the efficiency of a sales team can make or break a company’s bottom line. Sales appointments are critical touchpoints that allow businesses to engage with potential clients, understand their needs, and close deals. However, missed appointments can severely impact sales performance, as seen in this past project where an increasing…
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Project Review: Onboarding Optimization – Elevating Customer Engagement
Building off of my previous post surrounding the importance of email optimization efforts, I want to highlight a specific project I oversaw in a previous role that illustrates perfectly the massive positive impact that changing up an email campaign can have on results. In this competitive landscape, enhancing the customer onboarding experience is pivotal for…
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Project Review: Weather App Campaign & Engaging Leads on New Channels
In the competitive landscape of the solar energy industry (my old boss described it as the wild west – I’d say that was an accurate description!), finding innovative ways to engage potential customers is crucial. At my previous company, we faced the challenge of increasing online engagement and generating leads through new channels. This blog…
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Developing a Comprehensive Style Guide to Elevate Marketing Efficiency and Consistency
Developing a Comprehensive Style Guide to Elevate Marketing Efficiency and Consistency In the dynamic world of marketing, consistency and clarity are key to building a strong and recognizable brand. However, without a unified source of truth, maintaining this consistency can be challenging. This was the exact pain point our Marketing Department faced, and the solution…
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Jumping Right In
After more than a decade in sales and marketing, I decided to transition to contract and freelance work to diversify my experience, expand my network, and gain career freedom. This decision, though not easy, promises exciting new directions and professional satisfaction. My career journey spans nearly twenty years, with over ten in marketing, and has…