Tag: Email Marketing
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Project Review: Going Green with Paperless Statements – A Customer-Centric Approach to Fee Changes
Campaign Overview Pain Point: With upcoming fee increases for paper statements, the company aimed to preempt customer concerns by driving a large-scale transition to paperless statements. This approach promised both a cost-saving benefit to the customer and a more sustainable, eco-friendly solution. The challenge was clear: encourage as many customers as possible, both retail and…
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Project Review: Onboarding Optimization – Elevating Customer Engagement
Building off of my previous post surrounding the importance of email optimization efforts, I want to highlight a specific project I oversaw in a previous role that illustrates perfectly the massive positive impact that changing up an email campaign can have on results. In this competitive landscape, enhancing the customer onboarding experience is pivotal for…