Tag: Branding
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Project Review: Harnessing Customer Stories
In an era where authenticity and genuine customer experiences drive brand perception, the power of real customer stories to elevate brand engagement and achieve multiple strategic goals can not be stressed enough. To that end the customer feature became a valuable storytelling tool that not only showcased the transformative benefits of solar energy but also…
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Campaigns that Grab: OutHorse Your Email
Highlighting Great Campaigns As I continue to use this blog to document past projects, I thought I’d include some posts featuring various campaigns that I find particularly successful, unique, or fun. The goal in highlighting these campaigns is to compile some standout examples that address specific needs and do so in noteworthy ways. To kick…
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Project Review: Designing a Patriotic Service Truck
Beginning in 2018, the solar company I worked for began providing installation services for one-base housing for various military bases. With these contracts across the nation came the requirement to design a truck wrap that not only showcased the company but also aligned with the values of the projects—serving those who serve by providing solar…
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Developing a Comprehensive Style Guide to Elevate Marketing Efficiency and Consistency
Developing a Comprehensive Style Guide to Elevate Marketing Efficiency and Consistency In the dynamic world of marketing, consistency and clarity are key to building a strong and recognizable brand. However, without a unified source of truth, maintaining this consistency can be challenging. This was the exact pain point our Marketing Department faced, and the solution…