Campaign Overview
Pain Point: PosiGen Solar lacked a passive lead generation funnel through online ads, meaning potential customers who discovered the brand via search weren’t being effectively nurtured. Without an automated system in place, converting these visitors into actual inquiries or appointments was a missed opportunity.
Solution: To establish a seamless lead funnel, I worked to develop a dedicated, high-converting inquiry landing pages tailored for Google Ads traffic. These pages were designed to capture interest efficiently and feed leads into a fully automated A/B-tested email drip campaign. The email sequence nurtured prospects, encouraging them to move further down the funnel toward conversion. From ad click to scheduled appointment, the entire journey was automated—eliminating manual touchpoints while ensuring a streamlined and optimized experience.
Results: The initiative quickly demonstrated its value, increasing both the volume and quality of leads coming from the website.
Key Stats
5% Increase in Web Leads on the Homepage: The campaign’s impact extended beyond the landing pages, improving overall lead generation on the company’s main site.
30% Increase in Lead-to-Appointment Conversions: By nurturing leads with targeted follow-ups, the campaign significantly boosted the percentage of inquiries that converted into booked appointments.
Breakdown
1. Building a High-Converting Google Ads Funnel:
The success of this campaign hinged on designing landing pages specifically for Google Ads traffic. Unlike a generic website experience, these pages were laser-focused on converting ad visitors into leads, ensuring that the messaging, design, and calls-to-action aligned with user intent. By eliminating distractions and guiding visitors toward a clear next step, the landing pages optimized lead capture at the first point of interaction.
2. Automating Lead Nurture with A/B-Tested Email Drip Campaigns:
Once a lead was captured, an automated email sequence took over, gradually guiding prospects toward booking an appointment. The A/B testing of email variations allowed for ongoing optimization, refining subject lines, messaging, and timing to maximize engagement. This ensured that leads stayed engaged and moved closer to conversion without requiring manual follow-ups.
3. Data-Driven Refinements for Higher Conversions:
The early success of the campaign was driven by an iterative approach. Tracking performance across both landing pages and the email sequence allowed for continuous optimization, helping fine-tune messaging and targeting. The significant 30% boost in lead-to-appointment conversions underscored the importance of pairing well-structured ad traffic with a strong nurture system.
Insights and Learnings
This campaign illustrates the power of automation in lead generation. By combining well-targeted Google Ads with high-converting landing pages and a structured email nurture sequence, the company created a scalable system that delivered consistent results. The key takeaway? Capturing leads is just the first step—ensuring they’re nurtured effectively can make the difference between passive interest and actual business growth.
For brands exploring digital ad funnels, this case study highlights the importance of:
- Tailored landing pages designed specifically for ad traffic
- Automated, A/B-tested email campaigns to nurture leads over time
- Ongoing optimizations based on real-time performance data
With a data-driven approach and automation in place, companies can turn ad traffic into a reliable, scalable lead generation channel.
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