Category: Marketing Branding
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Campaigns that Grab: Ponies in Cardigans
Well before OutHorse Your Email there was another equine-based travel campaign that made the rounds and achieved similar viral status – VisitScotland’s Shetland Ponies in Cardigans campaign, launched in 2013 as part of their larger “Year of Natural Scotland” with the signature outfits provided by local cardigan maker Doreen Brown, captured the charm of Scotland…
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Project Review: Harnessing Customer Stories
In an era where authenticity and genuine customer experiences drive brand perception, the power of real customer stories to elevate brand engagement and achieve multiple strategic goals can not be stressed enough. To that end the customer feature became a valuable storytelling tool that not only showcased the transformative benefits of solar energy but also…
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Project Review: Designing a Patriotic Service Truck
Beginning in 2018, the solar company I worked for began providing installation services for one-base housing for various military bases. With these contracts across the nation came the requirement to design a truck wrap that not only showcased the company but also aligned with the values of the projects—serving those who serve by providing solar…
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Project Review: Onboarding Optimization – Elevating Customer Engagement
Building off of my previous post surrounding the importance of email optimization efforts, I want to highlight a specific project I oversaw in a previous role that illustrates perfectly the massive positive impact that changing up an email campaign can have on results. In this competitive landscape, enhancing the customer onboarding experience is pivotal for…
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Project Review: Weather App Campaign & Engaging Leads on New Channels
In the competitive landscape of the solar energy industry (my old boss described it as the wild west – I’d say that was an accurate description!), finding innovative ways to engage potential customers is crucial. At my previous company, we faced the challenge of increasing online engagement and generating leads through new channels. This blog…
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Developing a Comprehensive Style Guide to Elevate Marketing Efficiency and Consistency
Developing a Comprehensive Style Guide to Elevate Marketing Efficiency and Consistency In the dynamic world of marketing, consistency and clarity are key to building a strong and recognizable brand. However, without a unified source of truth, maintaining this consistency can be challenging. This was the exact pain point our Marketing Department faced, and the solution…