Category: Digital Marketing
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Project Review: Big Wins – Google Ads and Lead Nurturing – The Key to Conversion
Campaign Overview Pain Point: PosiGen Solar lacked a passive lead generation funnel through online ads, meaning potential customers who discovered the brand via search weren’t being effectively nurtured. Without an automated system in place, converting these visitors into actual inquiries or appointments was a missed opportunity. Solution: To establish a seamless lead funnel, I worked…