Author: Caitlin
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Project Review: Weather App Campaign & Engaging Leads on New Channels
In the competitive landscape of the solar energy industry (my old boss described it as the wild west – I’d say that was an accurate description!), finding innovative ways to engage potential customers is crucial. At my previous company, we faced the challenge of increasing online engagement and generating leads through new channels. This blog…
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Developing a Comprehensive Style Guide to Elevate Marketing Efficiency and Consistency
Developing a Comprehensive Style Guide to Elevate Marketing Efficiency and Consistency In the dynamic world of marketing, consistency and clarity are key to building a strong and recognizable brand. However, without a unified source of truth, maintaining this consistency can be challenging. This was the exact pain point our Marketing Department faced, and the solution…
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Jumping Right In
After more than a decade in sales and marketing, I decided to transition to contract and freelance work to diversify my experience, expand my network, and gain career freedom. This decision, though not easy, promises exciting new directions and professional satisfaction. My career journey spans nearly twenty years, with over ten in marketing, and has…