Author: Caitlin
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Project Review: Big Wins – Google Ads and Lead Nurturing – The Key to Conversion
Campaign Overview Pain Point: PosiGen Solar lacked a passive lead generation funnel through online ads, meaning potential customers who discovered the brand via search weren’t being effectively nurtured. Without an automated system in place, converting these visitors into actual inquiries or appointments was a missed opportunity. Solution: To establish a seamless lead funnel, I worked…
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Project Review: Saving Customers Big on Paperless Statements with a Green Message
Campaign Overview Pain Point: With upcoming fee increases for paper statements, the company aimed to preempt customer concerns by driving a large-scale transition to paperless statements. This approach promised both a cost-saving benefit to the customer and a more sustainable, eco-friendly solution. The challenge was clear: encourage as many customers as possible, both retail and…
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Project Review: Triggered Consumer Education – Testing the Waters with Tailored Financial Content
Campaign Overview In a banking environment where product options and banking terminology can feel overwhelming it’s important to provide solutions that help consumers to make the best decisions for their financial situations. By empowering them to through tailored educational recommendations you can build confidence, gain trust, and further establish your bank as a subject matter…
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Campaigns that Grab: Ponies in Cardigans
Well before OutHorse Your Email there was another equine-based travel campaign that made the rounds and achieved similar viral status – VisitScotland’s Shetland Ponies in Cardigans campaign, launched in 2013 as part of their larger “Year of Natural Scotland” with the signature outfits provided by local cardigan maker Doreen Brown, captured the charm of Scotland…
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Project Review: Harnessing Customer Stories
In an era where authenticity and genuine customer experiences drive brand perception, the power of real customer stories to elevate brand engagement and achieve multiple strategic goals can not be stressed enough. To that end the customer feature became a valuable storytelling tool that not only showcased the transformative benefits of solar energy but also…
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Campaigns that Grab: OutHorse Your Email
Highlighting Great Campaigns As I continue to use this blog to document past projects, I thought I’d include some posts featuring various campaigns that I find particularly successful, unique, or fun. The goal in highlighting these campaigns is to compile some standout examples that address specific needs and do so in noteworthy ways. To kick…
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Project Review: Employee Recognition and Marketing Beyond the Customer
The Pain Point During the peak of pandemic lockdown in 2020 the company I was at had to quickly pivot to remote work in order to ensure the safety of all employees. We also had to stand up remote sales appointment immediately, as all of our current appointments to talk to potential customers about solar…
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Project Review: Designing a Patriotic Service Truck
Beginning in 2018, the solar company I worked for began providing installation services for one-base housing for various military bases. With these contracts across the nation came the requirement to design a truck wrap that not only showcased the company but also aligned with the values of the projects—serving those who serve by providing solar…
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Project Review: Enhancing Sales through Appointment Reminders
In today’s fast-paced business world, the efficiency of a sales team can make or break a company’s bottom line. Sales appointments are critical touchpoints that allow businesses to engage with potential clients, understand their needs, and close deals. However, missed appointments can severely impact sales performance, as seen in this past project where an increasing…
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Project Review: Onboarding Optimization – Elevating Customer Engagement
Building off of my previous post surrounding the importance of email optimization efforts, I want to highlight a specific project I oversaw in a previous role that illustrates perfectly the massive positive impact that changing up an email campaign can have on results. In this competitive landscape, enhancing the customer onboarding experience is pivotal for…